The beauty industry runs on secrets. We built a guild that runs on sharing
Habit Beauty Guild is the community, education, and buying power platform where stylists share everything — formulas, techniques, business systems — so every member grows faster than they could alone.
See what’s inside the app →
Trusted by stylists from coast to coast
4,000+
Stylists trained & certified worldwide
5M+
Combined social following across @hairby_chrissy
27 Yrs
Family-owned and operated since 1997
3+
Locations — AZ & CA, with a 4th opening in Utah
You already know what this feels like.
You watch a stylist post a gorgeous toning transformation on Instagram. You screenshot it. You DM them asking for the formula. They never respond.
You drop $500 on a class. The educator demonstrates on a mannequin, rushes through the hard parts, and sends you home with a certificate that teaches you nothing you can actually use behind the chair on Monday.
You pay full retail for foils at Sally Beauty because you’re one stylist — you don’t have the volume to negotiate wholesale pricing. Your assistant spends 45 minutes ripping and prepping foils from restaurant-grade rolls before every shift. That’s billable time, gone.
You’re building a business alone. No team behind you. No one to bounce ideas off. No one sharing what’s actually working.
This industry doesn’t have to run on secrets and gatekeeping. It doesn’t have to be this way.
The Habit Difference
When stylists share openly, everyone wins.
In 2009, Chrissy started posting her actual toning techniques on a platform most salon owners dismissed as a fad. She shared her formulas. Her methods. The real work — on real clients, in a real chair.
Other stylists thought she was giving away the farm. But Chrissy believed something different: that sharing knowledge doesn’t shrink your business. It grows the entire industry. A rising tide lifts all boats.
Today, @hairby_chrissy has over 1.5 million followers on Instagram and 3.5 million on TikTok. Clients fly in from around the world. And over 4,000 stylists have been trained on the exact techniques that built one of the most recognized salons in the country.
The Habit Beauty Guild was built on that same belief: when stylists share openly, everyone wins. This isn’t an education platform. It’s a guild — modeled after the historic craftsman communities where members pool knowledge, resources, and buying power. No gatekeeping. No secrets. No egos.
“This industry has been so good to us. We want to give back everything we know.”
— Chrissy Rasmussen, Founder
More than education. A complete infrastructure for your career.
The Guild isn’t just another education platform. It’s community, buying power, and business systems — all wrapped into one membership.
Real Techniques From Real Clients
No mannequins. No theory. No fluff.
Every tutorial, formula, and class in the Guild is based on real clients sitting in real chairs getting real transformations. You watch the exact work that happens behind the chair every day — then take it home and use it that week. Starting in 2025, new tutorials drop within 24 hours of the transformation going live on social. By the time a post goes viral, the how-to is already in the app.
4,000+ stylists trained using this method across the U.S. and worldwide.
A Community That Actually Answers
You work for yourself. You don’t have to work by yourself.
The Guild connects you with stylists and salon owners who understand your challenges — because they’re living them too. Community chat boards. The Assist Me program to find your next assistant. The Shadow Me program to learn one-on-one from a certified member near you. A stylist and salon locator that drives client referrals your way. Whether you’re a booth renter in Tulsa or running a 20-chair salon in LA, you’re never alone in the Guild.
1,500+ active community members and growing, with a goal of 10,000.
Wholesale Buying Power
Stop paying retail prices. Order with 4,000 other stylists.
$10+/box
Saved on foils vs. retail
$50/mo
Saved on 10 boxes per month
$90K
Guild foil order — your buying power
Three steps. No fluff.
01
Choose Your Membership
Monthly ($50/mo), Annual ($399/yr), or Certified ($1,950 one-time). All memberships include community access, formulas, and the stylist locator. No contracts at any tier.
02
Open the App
Download the Habit Beauty Guild app (iOS or Android). Access community chat, formulas, tutorials, monthly exclusive content, and the video vault — all in one place.
03
Start Growing
Watch a tutorial Monday. Use the technique on a client Tuesday. Share your results in the community Wednesday. That’s how the Guild works — fast learning, real application, shared growth.
The Guild works differently depending on who you are.
Independent Stylists
For Independent Stylists & Booth Renters
You chose independence for a reason. The Guild gives you the education, community, and purchasing power of a large salon — without giving up your freedom. Access Chrissy’s formulas, connect with peers, and save on supplies. All the benefits of a team, none of the politics.
Salon Owners
For Salon Owners
The number one reason stylists leave a salon? Lack of education. Give your entire team access to the Guild’s training, communication tools, and supply discounts — with one salon membership. No per-seat fees. Private salon communication boards replace GroupMe. And you get direct training from Chrissy and Rich on how to implement the Habit systems that tripled their output.
New Graduates
For New Graduates
Beauty school gave you a license. The Guild gives you a career. Find a mentor through Shadow Me. Land an assistant position through Assist Me. Learn the real-world techniques your program never covered. 30,000+ stylists graduate every year feeling unprepared. You don’t have to be one of them.
Extension Specialists
For Extension-Focused Stylists
The Habit Extension Method exists because Chrissy refused to damage her clients’ hair. The Comfort Method and Hidden Method are proprietary techniques refined over years of experimentation — and certification comes with lifetime app access, a personal mentor, and wholesale pricing on Habit hair extensions. This isn’t a weekend workshop. It’s a career credential.
The Origin Story
From a 500-square-foot attic to training 4,000+ stylists worldwide
In 2009, Chrissy started posting her actual toning techniques on a platform most salon owners dismissed as a fad. She shared her formulas. Her methods. The real work — on real clients, in a real chair. Other stylists thought she was giving away the farm. But Chrissy believed something different: that sharing knowledge doesn’t shrink your business. It grows the entire industry. A rising tide lifts all boats. Today, @hairby_chrissy has over 1.5 million followers on Instagram and 3.5 million on TikTok. Clients fly in from around the world. And over 4,000 stylists have been trained on the exact techniques that built one of the most recognized salons in the country.
“This industry has been so good to us. We want to give back everything we know.”
— Chrissy Rasmussen, Founder
The Habit Beauty Guild was built on that same belief: when stylists share openly, everyone wins. This isn’t an education platform. It’s a guild — modeled after the historic craftsman communities where members pool knowledge, resources, and buying power. No gatekeeping. No secrets. No egos.
1997
Attic salon opens in Mesa, AZ
2008
All-in on Habit together
2015
4,000+ stylists trained
2024
Habit Beauty Guild launches
Don’t take our word for it.
Sarah Mitchell
The Guild changed my business completely. I went from struggling to book extension clients to having a 3-month waitlist within 6 months of joining. The formulas and techniques are the real deal.
Independent Stylist, Scottsdale, AZ
Jessica Torres
Since enrolling my team in the Guild, stylist retention has gone up 40%. They feel invested in because they’re learning new techniques every month. It’s the best investment I’ve made for my salon.
Salon Owner, Los Angeles, CA
Amanda Chen
The certification mentorship was unlike anything I’d experienced. My mentor was a real working stylist who answered every question, even the ones I was embarrassed to ask. I felt truly supported.
Certified Habit Stylist, Austin, TX
Real Client Transformations
The work speaks for itself.
Membership Options
Pick the path that fits where you are right now.
Monthly
$50/month
Best for trying it out
No contract · Cancel anytime
★ Best Value
Annual
$399/year (~$33/mo)
Best for committed to growth
No contract
Certified
$1,950 one-time
Best for building an extension career
No contract · Lifetime access
Salon Membership
$500 first year (includes salon training with Chrissy and Rich). Full app access for every stylist — no per-seat fees. Requires at least one certified stylist. Annual renewal: $399/year.
Frequently Asked Questions
The beauty industry doesn’t have to run on secrets.
For 27 years, Habit has believed that sharing makes everyone stronger. That a community of stylists pooling knowledge, resources, and buying power will always outperform a solo operator guarding their formulas.
4,000+ stylists have already joined. No contracts. No gatekeeping. Just the education, community, and tools to grow your career faster than you could alone
No contract. No risk. Cancel anytime with one click.
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